7 Tips for choosing your business name

If you just want to launch a business, then finding the perfect name for your business is one of the essential things to consider. Naming your business is not only thinking of a name you like. A good name will reflect your business’s identity and surely have a significant impact on your success.

Probably you’re getting stuck on how to find a catchy but ideal name for your business. Keep reading because we compile 10 tips for choosing a winning business name.

1. Choosing a name that relates to your business

In naming your business, find a name that is easy to identify and relate to your brand. This will help the customer associate the two together and make it easier for them to remember. 

It this important to think about how it will be used in different contexts. For example, if you are a bakery and sell cakes, then “Cakes by Lala” is a good option name. Or you can find other words that are related to bakery or cakes.

Remember, make your business name close to your customer’s mind.

2. Avoid hard spelling or pronouncing business name

Well, spelling and pronunciation are two important factors for any good name, therefore try to find easy words to say.

Hard pronouncing names can be hard for customers to remember and pronounce your business name. Especially if you use a foreign language than the language used by customers.

Also, try to avoid choosing words that have multiple meanings. This will help ensure that people can easily find your business online and offline. Again, your business name is your business identity.

Tips choosing business name

3. Beware of copyright name

Before your business is growing bigger, it’s important for confirming that your business name is available and trademarked. I’m sure, you don’t want to spend months developing your brand only to find out you used another brand’s name.

You can search copyright records and trademark records online. After choosing your business name, you can file for a trademark to protect it from being used by someone else.

4. Find a web-friendly name

Website, social media, and other platforms can be the option for you to introduce your business and sell your products. Therefore, you need to make sure that your business name is friendly for those things.

You can research and find out if you can get a domain name that matches your business name, as well as social media accounts in your planning name.

I’d like to suggest you pick a simple and memorable name for the domain name. Don’t let your customers confuse typing your business name accurately in the search engine.

5. Complete a secretary research

Since you want to structure your business as a corporation, you should do a search for the Secretary of State. It can help to make sure your business name is different from any operating business in your area.

To make your work easy, some states have a way to do this online. You just need to visit your state’s website and type in your proposed name.

Related: This is how you stand out in a saturated market

6. Get creative with your business name

Don’t limit yourself to finding out your business name. It might take some time for you to find the best names, but don’t give up. Let your imagination and creativity run wild.

You can find the idea from various sources, such as books, movies, someone’s name, or even your business competitors.

Tips for choosing business name

7. Get feedback before launching it

If you get stuck on choosing the business names, pick 5 or 10 names on your list and then run them by friends, family members, and trusted colleagues. Ask their opinion and get feedback. Their consideration can give you more information and perspective to choose the winning name for your business.

You can run a test or polling to ask your target customers to see which name works well. 


Choosing the right business name is truly important as it can impact your business strategy and customer perception. Choose a catchy name but easy to remember. After all, before committing to a business name, you need to make sure that you like the chosen name to represent your business and resonate with your target audience.